Bee to ?

April 27, 2018 in Riffs

B2B or B2C? Do you specialise in messaging to businesses or consumers?

It’s a question we’re often asked. Continue reading »

#36daysoftype – Redefining the alphabet

April 17, 2018 in Social Media, Storytelling, Visual Storytelling

If you’re one of those people that begins their morning scrolling through Instagram, you may have noticed the #36daysoftype hashtag take over your feed once again. So what on earth is this thing anyway? 36 Days of Type is a project started by Barcelona-based designers Nina Sans and Rafa Goicoechea, inviting illustrators, designers and graphic artists to reinterpret the alphabet, designing a letter or a number each day.

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Illustrations that are more than just eye candy

February 1, 2018 in Storytelling, Visual Storytelling

When, as a child, you first learn to draw, what do you draw? And why do you draw it? We all usually start by drawing first what we see, as a means of documentation. As we progress in thought and skill, drawing and illustration become a tool of both expression as well as decoration. It’s a good time to be both making and consuming art right now, and illustration practices have evolved into styles that are more than just aesthetically pleasing.

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7 movies to discover Mumbai with

January 29, 2018 in Bombay

Mumbai. Not just a city but living emotion. A sensory experience that beats in tune with the heart of every Mumbaikar. Being an outsider, I always watched Mumbai in movies with all the cliches like flying pigeons at the Gateway of India or the slums of Dharavi or the ubiquitous Ganesh Visarjan and Ganpati pandals. There was even an era where Bollywood films only featured the crimes and underworld of Mumbai.

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What are landing pages and how can they amplify your campaign

January 11, 2018 in Campaigns, Inbound Marketing, Marketing, Small Business

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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The evolution of a logo

January 4, 2018 in Brands & Stories, Storytelling

Sawdust.Online speaks about architecture, design, and interiors. The website needed a typographical logo, something minimal, yet fun that brought out immediately that this was a one-stop resource for discussion about all things architecture and interiors. Most of the logo work I’ve done before has been illustration based, but this was to be heavily typographic. This sounded like a fun challenge indeed. Plus, I love fonts. I mean, who doesn’t?

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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Don’t play nice

November 25, 2017 in Brands & Stories, Rants

Acceptable. Adequate. Decent. Reasonable. Satisfactory. Sufficient. Tolerable.

We are confronted with mediocrity every single day. At our local coffee shop. In the workplace. In cinemas. Restaurants. We endure. Either because we couldn’t care less or because we’re resigned. Calling mediocrity out when we encounter it makes us seem like awful, snotty people.

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