#36daysoftype – Redefining the alphabet

April 17, 2018 in Design, Type

If you’re one of those people that begins their morning scrolling through Instagram, you may have noticed the #36daysoftype hashtag take over your feed once again. So what on earth is this thing anyway? 36 Days of Type is a project started by Barcelona-based designers Nina Sans and Rafa Goicoechea, inviting illustrators, designers and graphic artists to reinterpret the alphabet, designing a letter or a number each day.

Continue reading »

What are CTAs and why you need to use them

February 9, 2018 in Rules of Engagement, SEO

The power of suggestion.

The subconscious is constantly being swayed by the world around it. The subconscious manifests itself slowly. Subtle is nice. But when you need results, you need to be direct. You don’t plant a simple idea and wait for it to blossom. The power of suggestion is too promising to not apply it.

Continue reading »

Illustrations that are more than just eye candy

February 1, 2018 in Design, Illustration

When, as a child, you first learn to draw, what do you draw? And why do you draw it? We all usually start by drawing first what we see, as a means of documentation. As we progress in thought and skill, drawing and illustration become a tool of both expression as well as decoration. It’s a good time to be both making and consuming art right now, and illustration practices have evolved into styles that are more than just aesthetically pleasing.

Continue reading »

7 movies to discover Mumbai with

January 29, 2018 in Bombay

Mumbai. Not just a city but living emotion. A sensory experience that beats in tune with the heart of every Mumbaikar. Being an outsider, I always watched Mumbai in movies with all the cliches like flying pigeons at the Gateway of India or the slums of Dharavi or the ubiquitous Ganesh Visarjan and Ganpati pandals. There was even an era where Bollywood films only featured the crimes and underworld of Mumbai.

Continue reading »

5 things you didn’t know about coffee

January 15, 2018 in Curiosities

A cup of coffee is a liquid hug to the brain!

Coffee is wake-up calls; coffee is late night work; coffee is a first date, and a break-up tonic all rolled into one. Coffee is that friend who knows what can make any situation better. But what do we know about our friend, coffee?

Continue reading »

What are landing pages and how can they amplify your campaign

January 11, 2018 in Rules of Engagement, SEO

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

Continue reading »

The evolution of a logo

January 4, 2018 in Design, Illustration, Type

Sawdust.Online speaks about architecture, design, and interiors. The website needed a typographical logo, something minimal, yet fun that brought out immediately that this was a one-stop resource for discussion about all things architecture and interiors. Most of the logo work I’ve done before has been illustration based, but this was to be heavily typographic. This sounded like a fun challenge indeed. Plus, I love fonts. I mean, who doesn’t?

Continue reading »