What are landing pages and how can they amplify your campaign

January 11, 2018 in Inbound

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Inbound

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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Our 5 favourite thali joints in Bombay that everyone should visit

November 3, 2017 in Bee to People, Mumbai, Stories

So what is it about a thali that drives people in Bombay crazy for one? You just have to say the word thali and every Mumbaikar worth their salt will tell you about the five best thali joints you don’t know in Bombay. Having been to many of Bombay’s “renowned” and lesser-known joints across all corners (wait, do islands have corners?) of Bombay, Bee too are united with all those people who drool at the very mention of a thali. Continue reading »

Lessons in how not to customer service. A primer by Airtel.

June 29, 2017 in Bee to People, Stories

For a little over four months now, our nine-year happy relationship with Airtel has been under a lot of stress. We’ve been plagued by an awful internet connection that drops as frequently as it slows down. If one of us is using the internet to upload a video to Facebook or backup to Dropbox, the other has to wait around, because the connection becomes unusable, even to browse a static website.

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‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Bee to People, Inbound

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »