What are landing pages and how can they amplify your campaign

January 11, 2018 in Campaigns, Inbound Marketing, Marketing, Small Business

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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