What are landing pages and how can they amplify your campaign

January 11, 2018 in Campaigns, Inbound Marketing, Marketing, Small Business

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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Our favourite storytellers on Instagram

November 20, 2017 in Inbound Marketing, Inspiration, Marketing, Social Media, Storytelling

Ah. Instagram. Lately, our favourite storytelling venue. From cooking to travel to fitness to learning to any topic you can think of, there are tons of amazing accounts on there, guaranteeing enough thumbcercise for you to get really buff… thumbs.

And before we tell you our favourite storytellers on Instagram, you should probably follow our accounts too. We post about Bombay, Bangalore, food and everyday life on @BeeTellStories and about curiosities and trivia from across the world and all time on @BeeScoped.

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Viva la revolution

February 22, 2017 in Apps & Tools, Content Rules, Discoverability, Inbound Marketing, Permission Marketing, Small Business, Social Media, Storytelling

Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.

If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »

‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Brands & Stories, Inbound Marketing, Marketing, Permission Marketing, Small Business

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »

5 apps every small business owner should know about

January 10, 2017 in Apps & Tools, Inbound Marketing, Marketing, Permission Marketing, Small Business, Social Media

Running a small business is challenging. You often find yourself pulled in different directions, struggling to keep up. You have limited resources – more often than not, its you and may be one more person from each department managing the different aspects of your business.

If it all seems overwhelming sometimes, take a deep breath. You’re not alone. Every small business is in the same boat as you. You can, however, find your edge with a careful selection of apps that will help you get things done.

So which apps are best? That depends entirely on your business and your preferences. There are several lists of the best apps for each type of requirement online. We’ve put together our own list of favourites – we’ve used every single one of them and recommend them highly. Continue reading »