What are landing pages and how can they amplify your campaign

January 11, 2018 in Rules of Engagement, SEO

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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Last digital marketing campaign didn’t deliver? Here’s what you should consider.

December 1, 2017 in Metrics, Rules of Engagement

Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.

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Don’t play nice

November 25, 2017 in Riffs, Rules of Engagement

Acceptable. Adequate. Decent. Reasonable. Satisfactory. Sufficient. Tolerable.

We are confronted with mediocrity every single day. At our local coffee shop. In the workplace. In cinemas. Restaurants. We endure. Either because we couldn’t care less or because we’re resigned. Calling mediocrity out when we encounter it makes us seem like awful, snotty people.

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Lessons in how not to customer service. A primer by Airtel.

June 29, 2017 in Rants, Rules of Engagement

For a little over four months now, our nine-year happy relationship with Airtel has been under a lot of stress. We’ve been plagued by an awful internet connection that drops as frequently as it slows down. If one of us is using the internet to upload a video to Facebook or backup to Dropbox, the other has to wait around, because the connection becomes unusable, even to browse a static website.

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Happy Women’s Day?

March 8, 2017 in Rants, Rules of Engagement, Storytelling

In an ideal world, women wouldn’t need a day to celebrate them. We would be equals with our male counterparts in all areas. At home. At work. Everywhere.

At home we would be equals with our partners, treated with the same respect demanded of us; child rearing would be a shared responsibility as would cooking or housekeeping. Continue reading »

Viva la revolution

February 22, 2017 in Rules of Engagement, Small Business

Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.

If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »