Don’t play nice

November 25, 2017 in Riffs, Rules of Engagement

Acceptable. Adequate. Decent. Reasonable. Satisfactory. Sufficient. Tolerable.

We are confronted with mediocrity every single day. At our local coffee shop. In the workplace. In cinemas. Restaurants. We endure. Either because we couldn’t care less or because we’re resigned. Calling mediocrity out when we encounter it makes us seem like awful, snotty people.

Continue reading »

Remarkable

February 7, 2017 in Riffs, Rules of Engagement, Storytelling

Before I deleted my personal Twitter, I used to entertain myself by scrolling through my timeline looking for the newest <insert brand name> rant. You know the ones I’m talking about: XYZ brand is despicable. They made promises they didn’t keep. Customer Support was useless. Rant. Rant. Rant. My particular favourites were rantsĀ involving cell phone companies and their cookie cutter (non) responses. I very rarely, on my searches, however, came across the opposite – praise for a service or experience that was simply remarkable. Continue reading »

How did you make me feel?

January 3, 2017 in Riffs, Rules of Engagement, Storytelling

When you tell me your story, I’ll listen. If yours is a story I’m interested in, I’ll even pay attention. I’ll be touched by your heartwarming and inspirational posts on Facebook and laugh along to your delightful YouTube videos. I’ll notice when you have an ad campaign running and wonder which agency was responsible for the potential award winning creative. I’ll even speculate about how much money you spent on the campaign. Continue reading »