What are CTAs and why you need to use them

February 9, 2018 in Rules of Engagement, SEO

The power of suggestion.

The subconscious is constantly being swayed by the world around it. The subconscious manifests itself slowly. Subtle is nice. But when you need results, you need to be direct. You don’t plant a simple idea and wait for it to blossom. The power of suggestion is too promising to not apply it.

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What are landing pages and how can they amplify your campaign

January 11, 2018 in Rules of Engagement, SEO

The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.

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