The Urban Dictionary describes peacocking as the actions exhibited at the beginning of courting. These actions are typically temporary and only exist during the chase. Much like the male peacock displaying his spectacular feathers to capture attention (hence the term), you must make your product appear appealing on the Internet so that people are compelled to experience it as soon as they look at it.
My daughter’s favourite movie quote is a marketing analogyJuly 6, 2017 in Content Rules, Marketing, Small Business, Storytelling, Web Design
What is the purpose of your face?
If you’ve watched Home, a wondrous, animated chocolate cake of a movie starring Jim Parsons and Rihanna, you probably smiled when you saw this gif. Probably even giggled a little. Continue reading »
I used to be an unapologetic multitasker; juggling several plates at once, fairly good at keeping them all airborne. I believed I was super organised, and so did everyone else.
But the completion of every task was inevitably accompanied by the feeling that I could have done a lot better had I been more focused. Being an organised juggler or working long hours doesn’t mean you’re productive. Nor does it mean you’re happy with the outcomes. Over time I realised I wasn’t doing myself, my personal life or work product any good by staying the multitasker course. Continue reading »
Viva la revolutionFebruary 22, 2017 in Apps & Tools, Content Rules, Discoverability, Inbound Marketing, Permission Marketing, Small Business, Social Media, Storytelling
Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.
If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »
‘Email marketing’ shouldn’t be a dirty word.February 14, 2017 in Brands & Stories, Inbound Marketing, Marketing, Permission Marketing, Small Business
One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.
We were all amused at first by how patiently he answered these calls.
“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”
The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »
How are you telling your story?January 24, 2017 in Brands & Stories, Inspiration, Marketing, Small Business, Storytelling
If you build it, they will come.
If you build it and advertise, they will come.
If you build it and blitz them with messaging, they will come. Continue reading »
5 apps every small business owner should know aboutJanuary 10, 2017 in Apps & Tools, Inbound Marketing, Marketing, Permission Marketing, Small Business, Social Media
Running a small business is challenging. You often find yourself pulled in different directions, struggling to keep up. You have limited resources – more often than not, its you and may be one more person from each department managing the different aspects of your business.
If it all seems overwhelming sometimes, take a deep breath. You’re not alone. Every small business is in the same boat as you. You can, however, find your edge with a careful selection of apps that will help you get things done.
So which apps are best? That depends entirely on your business and your preferences. There are several lists of the best apps for each type of requirement online. We’ve put together our own list of favourites – we’ve used every single one of them and recommend them highly. Continue reading »