I used to be an unapologetic multitasker; juggling several plates at once, fairly good at keeping them all airborne. I believed I was super organised, and so did everyone else.
But the completion of every task was inevitably accompanied by the feeling that I could have done a lot better had I been more focused. Being an organised juggler or working long hours doesn’t mean you’re productive. Nor does it mean you’re happy with the outcomes. Over time I realised I wasn’t doing myself, my personal life or work product any good by staying the multitasker course. Continue reading »
Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.
If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »
Running a small business is challenging. You often find yourself pulled in different directions, struggling to keep up. You have limited resources – more often than not, its you and may be one more person from each department managing the different aspects of your business.
If it all seems overwhelming sometimes, take a deep breath. You’re not alone. Every small business is in the same boat as you. You can, however, find your edge with a careful selection of apps that will help you get things done.
So which apps are best? That depends entirely on your business and your preferences. There are several lists of the best apps for each type of requirement online. We’ve put together our own list of favourites – we’ve used every single one of them and recommend them highly. Continue reading »