If you’re one of those people that begins their morning scrolling through Instagram, you may have noticed the #36daysoftype hashtag take over your feed once again. So what on earth is this thing anyway? 36 Days of Type is a project started by Barcelona-based designers Nina Sans and Rafa Goicoechea, inviting illustrators, designers and graphic artists to reinterpret the alphabet, designing a letter or a number each day.
Last digital marketing campaign didn’t deliver? Here’s what you should consider.December 1, 2017 in Campaigns, Inbound Marketing, Marketing, Social Media
Your pirate flag is flying high, showing off who you are and what you’re capable of. Infamy is just around the corner; how terrific it will be to be the target of so many! Your crew has been carrying out your orders, revelling in the adventure. You were confident of the course you charted, your exciting quest for bounty. But it’s been months now, and that bounty seems like an elusive dream. The map you were following seems to be useless, and you’re in the middle of nowhere. Everything is a little less exciting every day. No treasure, not even infamy. You wonder why you have even set sail.
Our favourite storytellers on InstagramNovember 20, 2017 in Inbound Marketing, Inspiration, Marketing, Social Media, Storytelling
Ah. Instagram. Lately, our favourite storytelling venue. From cooking to travel to fitness to learning to any topic you can think of, there are tons of amazing accounts on there, guaranteeing enough thumbcercise for you to get really buff… thumbs.
And before we tell you our favourite storytellers on Instagram, you should probably follow our accounts too. We post about Bombay, Bangalore, food and everyday life on @BeeTellStories and about curiosities and trivia from across the world and all time on @BeeScoped.
These are the 5+ digital marketing metrics you absolutely must be trackingNovember 16, 2017 in Customer who?, Discoverability, Inbound Marketing, Marketing, Social Media
Have you ever, as a child, while walking past a store with your family, stopped and pointed at something that caught your fancy looking longingly at your parents? Sending a clear message that you want it, whatever it is? Or perhaps started rolling on the ground right there, bawling that you want it?
Viva la revolutionFebruary 22, 2017 in Apps & Tools, Content Rules, Discoverability, Inbound Marketing, Permission Marketing, Small Business, Social Media, Storytelling
Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.
If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »
5 apps every small business owner should know aboutJanuary 10, 2017 in Apps & Tools, Inbound Marketing, Marketing, Permission Marketing, Small Business, Social Media
Running a small business is challenging. You often find yourself pulled in different directions, struggling to keep up. You have limited resources – more often than not, its you and may be one more person from each department managing the different aspects of your business.
If it all seems overwhelming sometimes, take a deep breath. You’re not alone. Every small business is in the same boat as you. You can, however, find your edge with a careful selection of apps that will help you get things done.
So which apps are best? That depends entirely on your business and your preferences. There are several lists of the best apps for each type of requirement online. We’ve put together our own list of favourites – we’ve used every single one of them and recommend them highly. Continue reading »