#36daysoftype – Redefining the alphabet

April 17, 2018 in Social Media, Storytelling, Visual Storytelling

If you’re one of those people that begins their morning scrolling through Instagram, you may have noticed the #36daysoftype hashtag take over your feed once again. So what on earth is this thing anyway? 36 Days of Type is a project started by Barcelona-based designers Nina Sans and Rafa Goicoechea, inviting illustrators, designers and graphic artists to reinterpret the alphabet, designing a letter or a number each day.

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Illustrations that are more than just eye candy

February 1, 2018 in Storytelling, Visual Storytelling

When, as a child, you first learn to draw, what do you draw? And why do you draw it? We all usually start by drawing first what we see, as a means of documentation. As we progress in thought and skill, drawing and illustration become a tool of both expression as well as decoration. It’s a good time to be both making and consuming art right now, and illustration practices have evolved into styles that are more than just aesthetically pleasing.

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The evolution of a logo

January 4, 2018 in Brands & Stories, Storytelling

Sawdust.Online speaks about architecture, design, and interiors. The website needed a typographical logo, something minimal, yet fun that brought out immediately that this was a one-stop resource for discussion about all things architecture and interiors. Most of the logo work I’ve done before has been illustration based, but this was to be heavily typographic. This sounded like a fun challenge indeed. Plus, I love fonts. I mean, who doesn’t?

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Our favourite storytellers on Instagram

November 20, 2017 in Inbound Marketing, Inspiration, Marketing, Social Media, Storytelling

Ah. Instagram. Lately, our favourite storytelling venue. From cooking to travel to fitness to learning to any topic you can think of, there are tons of amazing accounts on there, guaranteeing enough thumbcercise for you to get really buff… thumbs.

And before we tell you our favourite storytellers on Instagram, you should probably follow our accounts too. We post about Bombay, Bangalore, food and everyday life on @BeeTellStories and about curiosities and trivia from across the world and all time on @BeeScoped.

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Viva la revolution

February 22, 2017 in Apps & Tools, Content Rules, Discoverability, Inbound Marketing, Permission Marketing, Small Business, Social Media, Storytelling

Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.

If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »

How did you make me feel?

January 3, 2017 in Brands & Stories, Inspiration, Marketing, Storytelling

When you tell me your story, I’ll listen. If yours is a story I’m interested in, I’ll even pay attention. I’ll be touched by your heartwarming and inspirational posts on Facebook and laugh along to your delightful YouTube videos. I’ll notice when you have an ad campaign running and wonder which agency was responsible for the potential award winning creative. I’ll even speculate about how much money you spent on the campaign. Continue reading »