Happy Women’s Day?

March 8, 2017 in Brands & Stories, Marketing, Rants

In an ideal world, women wouldn’t need a day to celebrate them. We would be equals with our male counterparts in all areas. At home. At work. Everywhere.

At home we would be equals with our partners, treated with the same respect demanded of us; child rearing would be a shared responsibility as would cooking or housekeeping. Continue reading »

‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Brands & Stories, Inbound Marketing, Marketing, Permission Marketing, Small Business

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »

Remarkable

February 7, 2017 in Brands & Stories, Marketing, Rants

Before I deleted my personal Twitter, I used to entertain myself by scrolling through my timeline looking for the newest <insert brand name> rant. You know the ones I’m talking about: XYZ brand is despicable. They made promises they didn’t keep. Customer Support was useless. Rant. Rant. Rant. My particular favourites were rants¬†involving cell phone companies and their cookie cutter (non) responses. I very rarely, on my searches, however, came across the opposite – praise for a service or experience that was simply remarkable. Continue reading »

How did you make me feel?

January 3, 2017 in Brands & Stories, Inspiration, Marketing, Storytelling

When you tell me your story, I’ll listen. If yours is a story I’m interested in, I’ll even pay attention. I’ll be touched by your heartwarming and inspirational posts on Facebook and laugh along to your delightful YouTube videos. I’ll notice when you have an ad campaign running and wonder which agency was responsible for the potential award winning creative. I’ll even speculate about how much money you spent on the campaign. Continue reading »