Happy Women’s Day?

March 8, 2017 in Brands & Stories, Marketing, Rants

In an ideal world, women wouldn’t need a day to celebrate them. We would be equals with our male counterparts in all areas. At home. At work. Everywhere.

At home we would be equals with our partners, treated with the same respect demanded of us; child rearing would be a shared responsibility as would cooking or housekeeping. Continue reading »

‘Email marketing’ shouldn’t be a dirty word.

February 14, 2017 in Brands & Stories, Inbound Marketing, Marketing, Permission Marketing, Small Business

One of my partners at Bee has been getting a lot of calls from car insurance salespeople, all representing different brands. He sold his car two years ago and has no plans to buy another one in the near future.

We were all amused at first by how patiently he answered these calls.

“No, Ma’am, I don’t need car insurance. I don’t own a car currently, and have no plans to buy one. You have the wrong information.”

The repetitiveness of these calls and his refusal to get annoyed had me intrigued (and annoyed on his behalf). They’re just doing their jobs, he said, with an inaccurate list someone gave them. It isn’t their fault their brand doesn’t have a problem spamming people. Continue reading »