I used to be an unapologetic multitasker; juggling several plates at once, fairly good at keeping them all airborne. I believed I was super organised, and so did everyone else.
But the completion of every task was inevitably accompanied by the feeling that I could have done a lot better had I been more focused. Being an organised juggler or working long hours doesn’t mean you’re productive. Nor does it mean you’re happy with the outcomes. Over time I realised I wasn’t doing myself, my personal life or work product any good by staying the multitasker course. Continue reading »
Are you one of those businesses that find social media overwhelming? We feel your pain. With the proliferation of social networks, it’s become virtually impossible to stay on top of what’s new in the world of social. Plus you have to keep track of updates and new features on existing channels, study them and integrate them into your social plan.
If you’re a small business, with a marketing team of one or maybe two, who could blame you for giving up even before you start? But if you did give up you’d be fighting the fear of not being present. What happens to your reputation if you aren’t active socially? Will your customers be upset with you if they can’t reach you on social networks? How will you share your stories? Continue reading »